關(guān)于創(chuàng)業(yè)者需要的十個有悖常理的信念

　　Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. Yet I have found that serious entrepreneurs usually go way beyond these platitudes in their actions and thinking, and often won’t volunteer their real views, for fear of alienating “regular” people, and being branded a fanatic.多數(shù)人認同，創(chuàng)業(yè)者必須具有與眾不同的思維方式，并且敢于冒險，這樣才更有機會去建立一家成功的企業(yè)。然而我發(fā)現(xiàn)，那些真心想有所建樹的創(chuàng)業(yè)者經(jīng)常與這些老生常談相去甚遠，并且出于對被“普通人”疏遠和被貼上狂熱分子標簽的恐懼，他們往往不會踐行他們真正的想法。

　　In his new book “The Entrepreneur Mind,” by serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs. Most of these are predictable, like think big and create new markets, but I found a few, like the ten below, that will likely raise the hackles of many people outside this lifestyle, and many “wannabe” entrepreneurs.在連續(xù)創(chuàng)業(yè)者Kevin D.Johnson的新書《創(chuàng)業(yè)思維》中，他概括了100條為連續(xù)創(chuàng)業(yè)者們所堅持的理念，見解和習(xí)慣。多數(shù)都在預(yù)料之中，如從大局思考以及開創(chuàng)新的市場，然而我也找出了一小部分，比如下面說的這十條，這些可能會觸怒那些不以這種生活方式生活的人，以及許多“有抱負”的創(chuàng)業(yè)者。

　　1.All risk isn’t risky. Entrepreneurs surely understand the high probability of failure, but they don’t necessarily like to gamble. Instead, they take calculated risks, stacking the deck in their favor. They must have enough confidence in themselves, supplemented by expert knowledge, solid relationships, or personal wealth, to see the risk as near zero.1.并非所有風(fēng)險都具有危險性。創(chuàng)業(yè)者顯然知道失敗的巨大可能性，然而他并不必然愿意去賭一把。相反，他們愿意承擔一些經(jīng)過計算的風(fēng)險，依他們的興趣擺布局勢。他們必須對自己具有足夠的信心，同時又擁有專業(yè)知識，穩(wěn)固的社交關(guān)系，或者巨大的個人財富，他們才會把失敗的風(fēng)險視為接近為0。

　　2.Business comes first, family second. This view isn’t a selfish one, but a recognition by serious entrepreneurs that family well-being is dependent on the success of the business, not the other way around. This is why airlines ask you to put on your oxygen mask first. Should you forego closing a million dollar deal to attend a ball game with your son?2.生意至上，家人次之。這并非是一種自私的觀點，相反，那些連續(xù)創(chuàng)業(yè)者們公認，家人的幸福取決于生意的成功，而不是相反。這就是為什么航空公司要求你首先帶上氧氣面罩。你是否應(yīng)該為了和你兒子一起去打球而拒絕一個價值100萬美元的合同？

　　3.Following your passion is bogus. Look for a good business model first. Your passion may be for a good cause, like curing world hunger, but it may not be a good business. In any young business, you inevitably find things that are not enjoyable, but need to be done, like cold calls or firing unproductive employees. Just doing fun things is a myth.3.追隨你的激情是不好的。首先要尋求一種良好的商業(yè)模式。你的激情或許出于一個非常好的動機，比如消除世界上的饑餓，但那或許并不是一樁好生意。在所有羽翼未豐的公司，你不可避免地會發(fā)現(xiàn)一些無趣的但又必須完成的事情，比如陌生推銷或者解雇那些效率低下的員工。僅僅做有趣的事兒？那只是個傳說。

　　4.It’s not about being your own boss. Great entrepreneurs aren’t interested in being bosses at all. People who crave the freedom to do what they want when they want generally make terrible entrepreneurs. In order to be a successful entrepreneur, discipline is a must, and accept your new bosses as investors, partners, and customers.4.做自己的老板不見得是好事。優(yōu)秀的創(chuàng)業(yè)者對成為老板壓根沒有興趣。那些渴望為所欲為的人通常很難成就事業(yè)。對于成為一個成功的創(chuàng)業(yè)者而言，紀律是不可或缺的。你也必須接受那些新的老板，他們是投資者，創(chuàng)業(yè)伙伴，還有消費者。

　　5.Fire your worst customers. We have all had customers who take advantage of us, to the detriment of other good customers. The best entrepreneurs are quick to make the tough decisions to bypass bad customers, with proper respect, to minimize frustration, resource drain, and reputation loss. You can’t please everyone all the time.5.放棄那些最糟糕的客戶。每家公司都有些總占公司便宜，并使那些好的客戶蒙受損失的糟糕客戶。那些最好的創(chuàng)業(yè)者會立即作出一項困難的決定，那就是體面地對那些糟糕的客戶敬而遠之，繞道而行，以此將挫折、資源浪費和信譽流失減少到最小。你沒法總是取悅所有人。

　　6.Ignorance can be bliss. It’s great to be highly familiar with the industry in which you plan to compete, but many times people see too many challenges, and never start. In other cases, entrepreneurs are opening up new business areas, so no one yet knows the challenges. Serious entrepreneurs trust their ability to beat a new path to the opportunity.6.無知有時是福。非常熟悉你將要奮戰(zhàn)的行業(yè)自然是件好事，但很多時候人們看到了太多的挑戰(zhàn)，卻從未跨出第一步。此外，創(chuàng)業(yè)者所開辟的常常是新的商業(yè)領(lǐng)域，沒人知道挑戰(zhàn)究竟在哪兒。真正的創(chuàng)業(yè)者相信他們能夠披荊斬棘，開辟出通往機會的新道路。

　　7.You’re in no rush to get an MBA. If you are already an entrepreneur, more education, including an MBA, will only slow you down. Consider it a waste of time. If you plan to become an entrepreneur, and already have business experience or an undergraduate business degree, skip the two-year delay and cost of the MBA.7.不用忙著去攻讀MBA。假如你已經(jīng)是一位創(chuàng)業(yè)者了，接受更多教育，包括MBA，只會放慢你的腳步。把它看做是時間的浪費吧。假如你計劃要創(chuàng)業(yè)，并且已經(jīng)有了一些商業(yè)經(jīng)驗或一個商科本科學(xué)位，就不要花費2年光陰去讀那價格不菲的MBA了。

　　8.You are odd, and it’s OK. Entrepreneurs, especially those in technology, usually don’t start out as well-rounded, well-adjusted leaders. In fact, being odd is quite the norm. According to other studies, attention-deficit disorder (ADD) is common, as well as host of other personality disorders. It’s actually cool to be a geek in this lifestyle.8.行為古怪也沒問題。在創(chuàng)業(yè)的起始階段，那些創(chuàng)業(yè)者，尤其是在科技領(lǐng)域的創(chuàng)業(yè)者并不表現(xiàn)得像個很圓滑和適應(yīng)性很強的商業(yè)領(lǐng)袖。事實上，舉止古怪反而很正常。其他研究顯示，在創(chuàng)業(yè)者中，注意力缺失癥是一種常見現(xiàn)象，其他人格障礙亦是如此。其實以一個怪胎的方式生活是一件挺酷的事情。

　　9.A check in hand means nothing. Every entrepreneur remembers their nave days when that first customer check bounced. When you receive a new purchase order, a check, a verbal agreement, or even a written agreement, don’t get too happy and excited. Save the celebration until you have cold cash in hand, or the funds are verified.9.未經(jīng)兌現(xiàn)的空頭支票毫無意義。每個創(chuàng)業(yè)者都記得他們收到客戶寄來的第一張支票時那副手舞足蹈的天真模樣。當你收到一張新的訂單、一張支票、一個口頭協(xié)議、或者一份書面協(xié)議時，不要興奮過度。等你手中拿到真金白銀的時候再慶祝吧。

　　10.There’s no such thing as a cold call. If you are an elite entrepreneur, you don’t go into anything cold. With the Internet and a plethora of other resources, you can warm up any call quickly, and not waste your time or theirs. Doing your homework first is one of the best ways to get an advantage over your competition.10.沒有所謂的“陌生營銷”。假如你是一個精英創(chuàng)業(yè)者，你就不會接觸任何一種與“陌生”有關(guān)的東西。在這個互聯(lián)網(wǎng)和大量其他信息唾手可得的年代，你能迅速通過各種方式熟悉對方，不要浪費彼此的時間。首先做好自己的功課，這是獲得競爭優(yōu)勢的最佳方式之一。

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